Marketing Analytics & Performance Optimization

Marketing Attribution & Data-Driven Decision Making

• Implementing multi-touch attribution models (first-touch, last-touch, U-shaped, data-driven).

• Using Google Analytics (GA4), Adobe Analytics, Mixpanel, or Amplitude for deep insights.

Custom Dashboard & BI Reporting

• Building marketing dashboards with Looker, Tableau, Power BI, or Data Studio.

• Creating real-time customer behavior tracking & funnel analysis.

Conversion Rate Optimization (CRO) & A/B Testing

• Implementing Optimizely, VWO, Google Optimize, or Adobe Target for landing page & UX testing.

• Analyzing heatmaps and session recordings with Crazy Egg or Hotjar.

SEO & Performance Optimization

• Technical SEO & Content Strategy using Ahrefs, SEMrush, Moz.

• Ad campaign performance analysis & automation with Google Ads scripts, Skai, or Smartly.io.