MarTech Strategy & Implementation

Customer Data Platform (CDP) Implementation

• Setting up enterprise CDPs (Segment, Treasure Data, BlueConic, Lytics) to unify and activate customer data.

• Implementing real-time segmentation, personalization, and audience orchestration.

 

Marketing Automation Platform Setup

• Implementing and customizing HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, or Mailchimp.

• Configuring automation workflows for lead nurturing, customer retention, and conversion optimization.

 

Omnichannel Campaign Management

• Implementing multi-channel marketing automation (email, SMS, push notifications, social, ads).

• Creating AI-driven journey orchestration with Adobe Experience Cloud, Braze, Iterable, or SFMC.

 

Personalization & AI-driven Marketing

• Using AI (ChatGPT, Persado, Dynamic Yield, Optimizely, Adobe Sensei) to enhance customer interactions.

• Implementing predictive lead scoring, dynamic content, and recommendation engines.